editorials
Invest in editorials.
This is what they're all about.
You wouldn't have seen it if you hadn't believed it.
books
When you sell a book,
you don't sell some ounces of paper,
neither some ideas.
You sell a whole new life.
ex.
marc lagrange (fotografie)
felix van groeningen (film)
nick hannes (fotografie)
verne (fotografie)
magazines
All good magazines have
the luxury of thinking
the reader is the same person
as their editors.
ex.
capital (optima)
globe reports (belga)
illustrated (ludion)
webdesign
Consumers are becoming more and more
design-savvy every day and they may not even know it.
Just by interacting with various catalogs and websites,
they are becoming the new design critics!
They are the real temptation.
ex.
